3 months ago | BY Huma Hazarika Sharma

The significance of Pantone’s colour of 2019

As Pantone declared Living Coral its colour of the year for 2019, it stirred up a storm for more reasons than one. Environmentalists were up in arms against what they felt was absolute insensitivity considering 72% of the world’s ‘living corals’ were dying out due to coral bleaching the world over thanks to climate change.

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Pantone jumped to its own defence and said that they hoped to see the year of Living Coral make people more woke to the dangers of the world’s reefs disappearing at an alarming rate, and hoped that it would inspire us to do our bit to help keep global warming at bay.


And given how stunning the orangish-pink hue is, it’d be a crying shame to see it disappear in its most natural form, not to mention the clear impact it’ll have on marine life and in turn, the world.ETHNIC
5 (4)So, let’s go the way the rest of the world and fashion seems to be going, and become more conscious and sustainable in every way.WORK-WEAR
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We’ve picked you classic pieces that should last you a long while, and would help you avoid this wasteful consumerism we’ve all grown so accustomed to.GLAM
4 (4)Even if you do end up buying something, ensure you recycle your old clothes or donate them to charity, and do the same with your many empty boxes/bottles of perfumes, makeup, etc.