GAURAV JAI GUPTA
The man and his craft
Gaurav Jai Gupta’s journey into the brilliant designer he is today [began in the small town of Panipat along the Grand trunk road that connects Delhi to the states of Haryana and Punjab] – even though we’d rather liken him to an artist ‘cos his beautiful, unique textures are what found him centerstage.
Sometimes when you don’t belong to a certain space and when they don’t really know you, there’s nothing expected of you. I used to do what I liked, and a lot of that really defined my early work, and the reason it really stood out was because we weren’t really looking left or right.
My first 2 or 3 seasons were my strongest body of work as far as the textiles were concerned because we weren’t really thinking about what people would think and how the industry operates. Also, when a brand starts, especially an Akaaro, it became what it did over time.