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GAURAV JAI GUPTA

3 months ago | BY Huma Hazarika Sharma

The man and his craft

Gaurav Jai Gupta’s journey into the brilliant designer he is today [began in the small town of Panipat along the Grand trunk road that connects Delhi to the states of Haryana and Punjab] – even though we’d rather liken him to an artist ‘cos his beautiful, unique textures are what found him centerstage.
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When I showcased my very first collection in 2010, it was a very new aesthetic for India –  I did a very simple, engineered collection of most pale shades, with no baggage as far as handlooms go.
2Sometimes when you don’t belong to a certain space and when they don’t really know you, there’s nothing expected of you. I used to do what I liked, and a lot of that really defined my early work, and the reason it really stood out was because we weren’t really looking left or right.
7My first 2 or 3 seasons were my strongest body of work as far as the textiles were concerned because we weren’t really thinking about what people would think and how the industry operates. Also, when a brand starts, especially an Akaaro, it became what it did over time.
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It’s never been easy, but it’s been fun. It took me 3 years to figure out that when you’re so passionate about what you’re doing, you just do it without really knowing where you’re headed. Like in 2011 show with Kallol Datta, I had some textile stalwarts sitting in the front row, and I was like why are they here, and I remember being told “it’s because your last show was a runway hit.”
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