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G-Star Raw

G-Star Raw G-Star Raw

Denims
Denims
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G-Star Raw

G-Star Raw G-Star Raw

G-star is a true denim pioneer. Their wide expertise, from distinct styles to superior fits, is something yet to be seen in the Indian market. Known as the leading denim brand, G-Star is renowned for their focus on denim craftsmanship and constant innovation. G-Star continues to follow a philosophy of ‘Just the Product’, preferring to practice product engineering rather than design.

The brand first revolutionized industry mind-sets in 1996 by introducing raw, untreated denim as a wearable and desirable material, to a market populated with heavily treated and stonewashed garments. Head designer Pierre Morisset’s conception of the ‘3D Denim’ approach shook-up the industry for a second time in the same year.