Lacoste is a peppy French clothing brand that deals with high end clothing, footwear, perfumes, leather goods, watches, eyewear and most famously their Tennis t-shirts. The company was established in 1933 by Rene Lacoste, a French Tennis player. He was nicknamed "the Crocodile" by fans because of his tenacity on the court and hence came Lacoste's "green crocodile logo" and is currently one of the most recognized logos in the world of apparels. Lacoste is praised for its trendy and modernistic approach to the classic "prep style". Lacoste is most notably endorsed by Andy Ruddick, Richard Gasquet etc which stands as a testimony for the brands performance and sportiness.