Fabindia is a reputed Indian retailer of clothing and home furnishings. The products from Fabindia are handcrafted by rural artisans and craftsmen. The company was started in 1960 by an American named John Bissell who worked for Ford Foundation. It first exported home furnishings and later in 1976 began its domestic business as well. With more than 170 stores, the company is doing well under the supervision of William Bissell. Fabindia has employed more than 40,000 people so far and its products are appreciated for the good craft and genuine quality. The company has also won awards like Best Retail Brand. It follows a no promotion philosophy and its innovative approach to artisan-based entrepreneurship has been taken as a case study at Harvard Business School.
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